Chicago-area industrial powerhouse I Ya Toyah is releasing a hard-edged new single and music video called "FEELINGS" — and it's a direct confrontation with modern culture's obsession with performative emotion, curated outrage, and manufactured identity. The video drops May 8 and is not to be shared before then.

Born from frustration, clarity, and emotional overload, "FEELINGS" channels the paranoia of everyday reality through I Ya Toyah's signature blend of industrial, pop, darkwave, and alternative rock. The track exposes a culture driven by selfishness, exploitation, and manipulation — not as abstraction, but as something felt deeply and personally.

If you're not already familiar with I Ya Toyah, she's one of the most fascinating figures in the underground industrial/darkwave scene — a true one-woman army who writes, records, mixes, and programs every light at her performances herself. She's collaborated with Raymond Watts (PIG/KMFDM), Tim Skold (Shotgun Messiah, Marilyn Manson), Julian Beeston (Nitzer Ebb), and Rhys Fulber (Front Line Assembly), and is a member of The Joy Thieves — a 50+ member supergroup with ties to Ministry, Depeche Mode, Nine Inch Nails, and more.

She also recorded a version of the Beatles' "Come Together" with members of Faith No More, Stabbing Westward, Ministry, Rammstein, Filter, and Agnostic Front to raise funds for Ukraine, arranged by legendary producer John Fryer (Nine Inch Nails, Depeche Mode, Cocteau Twins).

"FEELINGS" is a refusal to be controlled. Keep an eye out for the official music video and lyric video, both dropping May 8.

Pre-Save "FEELINGS" (extended edit):vyd.co/IYaToyahFeelings

Bandcamp: Listen Here

"FEELINGS" — out May 8, 2026. This is not just a song. It's confrontation, resistance, and a refusal to be controlled.